Hello, kind readers.
Here's an update on the wonderful world of prototype magazines for Meredith:
We're looking at a final product composed of a little more than 50 pages, about one fifth of which will be ads. We're currently working on our first drafts of editorial -- each team member is in charge of a department and must contribute to or write a feature. My department is Sips, and in it I'll feature recipes for drinks with floral ingredients. For example, my favorite is a lavender and mint hot chocolate recipe. You'd drink it, wouldn't you? I would. Everyday.
Our team of designers, Breanna, Julie and Laura, are busily working on templates for the departments, and the publishing team could not be more excited about their work.
What we're still working on:
-A more complete media kit.
-List of potential advertisers.
-Editorial copy.
-Images -- some of which we'll shoot ourselves, others will be pulled from Meredith's stock images (thanks, Meredith!).
-A prospectus.
Check back for more updates on the capstone project, and quite obviously, you'll all get to see the final product (in pdf format.)
Image kindly borrowed from abrightercandle.com
This semester I'll be working with four other students to produce a stand-only magazine prototype for Meredith Corporation. Under the guidance of John Fennell (ex-editor of Milwaukee Magazine), we'll be writing, designing, editing, and proposing potential business plans for a magazine of our own that will most likely fall into one of these categories: grilling, decorating, DIY holidays, food-focused lifestyle, or general healthy living.
Tomorrow I'll find out the classmates with whom I'll work and then the race to May 6 commences, as we'll be pitching these prototypes to Meredith execs in Des Moines, Iowa. I'll keep you, loyal fans, abreast of any and all updates.
